April 14, 2022
Apprentices working at a Donington business have become the faces of an important new campaign to highlight one industry in particular.
The British Woodworking Federation (BWF) launched a campaign to champion the role of apprentices in woodworking and joinery manufacturing on Monday.
The campaign, which is also highlighting the diversity of career opportunities in the industry, features Alfie, Chris, Harry, and Jan from George Barnsdale on High Street in the village.
The campaign sees apprentices and former apprentices of BWF members share their journeys to bring to life the passion, achievements, and benefits that an apprenticeship can offer.
Apprentice Chris, who took up the apprenticeship because he wants to further his career in woodwork, said: “Through an apprenticeship you gain a range of experience in the different areas of the factory, using different skills and tools, which means that you’re able to choose where you work after.
This campaign aims to encourage the next generation into the woodworking and joinery manufacturing profession by shining a light on the apprentices and former apprentices and the breadth of opportunities offered by the sector.
The campaign, which includes video interviews and case studies, will run across multiple channels to raise awareness of the diversity of roles, skills, and career pathways within the industry.
Helen Hewitt, CEO of the British Woodworking Federation, said: “Hearing direct from apprentices and apprentice graduates in our profession about why they chose a career in woodworking and joinery is inspirational for the next generations.
“The wide range of roles, jobs, and opportunities within the industry is clear, and as our apprentices have highlighted, every day is exciting, different, and a chance to learn new skills. As the focus on sustainability is pushed to the top of the agenda, it’s clear that woodworking and joinery skills will be sought after as demand for sustainable building materials, such as timber, increases.
“It’s therefore vital that as an industry we come together to champion the important role that apprentices play in securing the growth and future of our profession. This campaign will maintain the momentum and focus on apprentices throughout the year, raising awareness of the diverse and fulfilling career options that lie ahead for those joining our industry.”